Fact: Mag’m is a french retail macaron brand working mainly in B2B model.
Brief: Develop the B2C model of distribution of the actual brand. Increase familiarity of the brand and make it known among customers as a premium brand.
Solution: Reinventing online ordering for macarons with maximal customer’s involvement into the process through a brand new brand.
Target: Generation Y, connected & greedy people
Brand Values: Modern, premium, young, innovative, sharing
Concept:
Mobile first thinking for a connected brand:
Simple ordering:
A funny but mysterious packaging:
A custom note is hidden with the macarons!
More than simple macarons, Maëlle is a full experience...
AND YOU, WHAT'S YOURS?
