Claim Center Passport | FMG (Farmers Mutual Group)
This was a design created for FMG, ClaimCenter. The aim of the brief was to re-create an old passport they had for people going through different modules in the ClaimCenter programme. Once a stage is completed, the person receives a sticker. As FMG is a rural insurance company, the aim was to create a design that tied into their already established brand guidelines. I used a mixture of imagery that was provided by FMG and my own spin on what I thought would really carry the brand identity through the passport. The watermark on the background is a birds-eye view of farmland, which was relevant as FMG is based on farming/rural feel. Textures helped to create an old, vintage look, and the farm animals also re-establish the brand identity. It was a great opportunity to work for a large NZ based company. The paper stock brings out the textures and gives the overall design the finish it needed to really push the concept to the next level.
