Searchlight 88.9FM is a new concept radio station focused on creating engagement with listeners by sharing, highlighting, and embracing music, news, events, and social trends not often heard of in today’s popular culture. Focused programming highlighting independent music, world music, small venue shows, and lifestyle news and trends play a key role in establishing the station as being a leader in what is happening now and in the near future.

Listeners are encouraged to share new and interesting sounds so others can benefit from their experience. These new sounds can come from their travels, recently attended shows, or simply from word of mouth. Searchlight 88.9FM serves as a platform for people to create, share, and embrace new experiences. The website homepage features an integrated social media feed highlighting discovered content.

Materials created for this project include a business-to-business informational brochure to attract sponsors and advertisers, website, print advertisements, and promotional items including a clear bottom mug to reinforce the station’s message of “looking for the next” interesting music, event, and trend.