SURF THE GREATS | Branding
Surf the Greats is a brand created to share the knowledge and lifestyle of surfing in the great lakes. Their goal is to create a community and educate about the surfing practices and nature caring. Adventure, Surf and Knowledge are the key words to represent Surf the Greats.
The Visual Identity is based on the iconography behind the surf. I used forecasting symbols to compose the logo and patterns, and created gradients to represent the colours of seasons in Canada, home base of the Brand.
Surf the greats é uma marca criada para compartilhar conhecimento e o estilo de vida do surf nos Grandes Lagos. Seu objetivo é criar uma comunidade e propagar o conhecimento sobre as práticas de surf e cuidado com a natureza. Aventura, Surf, e Conhecimento são as palavras chave que representam Surf the Greats.
A Identidade Visual é baseada na iconografia por trás do Surf. Usei dos símbolos dos mapas climáticos para compor o Logo e padrões, e criei gradientes para representar as cores das estações do Canadá, sede da marca.
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2014
Photos by Lucas Murnaghan and Nat Kuleba.
"We are driven by craftsmanship, quality and attention to detail. Our clothes are locally sourced and printed by hand at our studio in Toronto."
