Udderly Smooth Moisturizer
Rebranding Project for Art Direction
Udderly Smooth is a great product with a rather hokey brand image surrounding their bovine play on words. I discovered that people love this product because its fragrance-free, long-lasting and cheap. With this rebranding of Udderly Smooth I targeted men and women aged 16-55 who are no-nonsense moisturizer buyers. They get it from Hyvee, Walmart, CVS, or Costco, and may only use moisturizer in the winter and fall, but otherwise do not know how to take care of their skin.
As a no-nonsense and infrequent moistureizer buyer myself, I can attest to one of the reasons why people do not take care of their skin: ignorance. The Udderly Skin Quiz and mobile app. They determine your skin type and then suggest a routine for you based on commitment level. Once you have one you can upload a picture of yourself and become protected by little avatars that go over your face, (the beard, etc). You can set the calendar/trivia app to remind you, with your avatar as the icon.
