Margarida da Marça's profile

2nd Congress for University of Coimbra

II National Congress
Rehabilitation and Inclusion in Mental Health
Mental Illnesses are a very sensitive subject to approach in Visual Graphics.
The goal of this project was to build a visual identity for this congress, not dark or deep or unhappy.

I explored the Kaleidoscope shape. I found this concept perfect to represent the mental illnesses and to engage the audience while treating this subject very discreetly. The color was one other important element that was chosen to help turning the sensitive matter into something happier and not something that we should be afraid.

This proposal and concept was the 1st winner of a contest.
2nd Congress for University of Coimbra
Published:

2nd Congress for University of Coimbra

Poster and Visual Communication

Published: