Website Redesign 2008
In 2008, I was honored to work on a new web-site for a boys summer camp in northern Alabama. I was primarily responsible for the front end design of the new site, which was based heavily on textures and imagery from the camp itself. The camp has a long, rich history and remains commited to time-honored Christian principles and a simpler way of life, even in the midst of the modern world.
In addition to the front-end design, I was also involved in a brief video shoot on the camp property. The camp's directors were very articulate about the camp's vision and the videos gave them an opportunity to share their thoughts with a larger audience. Videos on camp websites were rare at the time and I acted as principle videographer and editor for the videos that were featured on their site.
Alpine Camp's home page as it launched in 2008. Note the background, consisting of a scanned letter written by the camp's founder as a camper.
Website Redesign 2017
That site served Alpine Camp well for nine years, but in 2017, it was time for a redesign. The old site was not responsive, meaning it didn't perform well in a post-iPhone Internet dominated by varying screen widths. It was also graphically heavy, meaning it was often slow to load. Finally, the site was static and therefore difficult to update.
For the redesign, the directors at Alpine Camp requested an evolution of the previous design which had served them so well and gained so much praise from their families. Their primary concern was to lighten and simplify the overall appearance, while streamlining the navigation for faster access.
I interviewed the client extensively to determine their preferences and gain an understanding of their families' needs. I assembled a design collage to collect my visual notes and get their approval on the general direction of the project. Following that, I designed high-fidelity mockups for client approval and development direction.
The site was built on Ronningen Design's Typewriter platform, giving the client a user-friendly CMS and page design tool, as well as an easy-to-use blogging engine. Typewriter gives Alpine Camp the ability to update existing pages and add new ages using elements like the ones shown here.
My designs were built by the development team at Ronningen Design. All of the gorgeous photography was taken by Clark Brewer Photography, who was a pleasure to work with. The final site can be seen online at alpinecamp.com
