The Brief:
Design a typeface for an event, to evoke a desired feeling in your Target Audience. This event, the highlight of their year, should be highly anticipated and heavily shared on social media.
My Approach:
I created a typeface for a Pop Art Exhibition. Hence, POP! is a typeface inspired by the works from the Pop Art period that are bold, eye-popping, yet simple and refined.
Design a typeface for an event, to evoke a desired feeling in your Target Audience. This event, the highlight of their year, should be highly anticipated and heavily shared on social media.
My Approach:
I created a typeface for a Pop Art Exhibition. Hence, POP! is a typeface inspired by the works from the Pop Art period that are bold, eye-popping, yet simple and refined.
Tools:
Fontlab Studio, Adobe Illustrator CS6 and Adobe InDesign CS6
Lydia Alexkartadjaja (c) 2015
