Designed at Protohack 2015. Has been awarded 3rd place.
PROBLEM: The number of international students getting their degrees at the University of Washington is growing. Though arranging cultural and food events for these students has become a good practice, it may not be sufficient for helping them feel at home. Students often try to get products they are familiar with, but ethnic grocery stores are located far from UW campus. Many students don’t have cars.
After researching the problem (secondary research, competitive analysis, and interviews), we briefly introduced our personas: the customer and the driver.
The Customer
Jamie is a freshman at the University of Washington. Like many of her peers, she is new to Seattle. She lives on campus and does not own a car. Coming from a Chinese immigrant family, Jamie misses her parents’ home cooked Chinese meals. She loves to cook, but to get the necessary ingredients she has to travel by bus, and the closest Chinese grocery is about 1 hour away. Jamie does not want to spend that much time driving. Studying is a top priority for her.
The Driver
Tim is a senior student at the University of Washington. He came to Seattle a couple of years ago from China. He has a car and usually gets specialty groceries at 99 Ranch Market. Tim is looking for a job he can take on, while working towards his degree.
MY ROLE
- Problem reasoning;
- Brainstorming, ideation;
- User story;
- Part of the presentation slides.
