Partnership for a Drug Free America
Anti-meth Campaign
It's hard to care about something that doesn't affect you — until it does. So we showed all the non-meth users exactly why merely having the drug in their community was not only their problem, but could very realistically kill them without before they even saw it coming.
The print was placed in the classified sections of newspapers, allowing us to hit closer to home and have fun with tacky art direction.
