Promotional Marketing Stickers for Nusantara 2016: Experience Indonesia
by Berkeley Indonesian Student Association
'Flyering' (handing out flyers to people passing by in public spaces) is a common strategy often used to market an event/organization. However, it is also commonly known to be very ineffective, as flyers are usually thrown away immediately.
To replace this, we came up with the idea of giving out informational stickers instead, in hopes that famous exotic animals of Indonesia made into stickers will be kept for decorative purposes and, at the same time, informational tools for the marketed event.
