Pete McCabe's profile

Design for events, environmental, OOH, retail...

Event design: Environment and collateral: in situ, visuals and artwork
Below: Environmental design, retouching and large format artworking:
Below: Environmental design for a gaming event. Visuals created from artwork in Photoshop:
Below: Environmental creative design and production:
Below: Creative concept and initial visual/pitch design for experiential room. Created in Photoshop:
Above: "Save a penalty at the world cup"
Above: "Score a bicycle kick at the world cup"
Above: Site photo of a large format design, and high-resolution photo processing, for an environmental graphic at a series of sporting events. With a mascot standing in front of it.
Above: Below the line concept
Above: Shopper development
Above: Instore visual mockup
Above: Large pullup banner implementations
Above: Bar front for event creative development and artworking
Above: Instore counter mat, counter standee and window poster designs. Below: Barker

Below: Print and display design for one-off event. Left to right: pullup banner, TV welcome screen, table place card, ID badge, wayfinding, certificate, a2 welcome board, large format photo backdrop.
Below: 2 x Stage 1 options for large format interior banners for a horseracing themed educational promotion.
Examples of how some parts of a 40-artboard wayfinding set I designed and artworked might be ganged (above and below). Design followed a strategic guide but included development and creation of details such as icons. This was from stage 1.
Design for events, environmental, OOH, retail...
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Design for events, environmental, OOH, retail...

Creative, design and artworking for experience/environment, presentations, interactive, and internal communications

Published: