Over the course of 2015 I worked with the team at Droga5 New York to create a series of type treatments used in the Toyota: Fueled by Everything campaign for the release of the Mirai, their first hydrogen fuel cell vehicle.
The Fueled by Everything campaign is focused around a series of docu-style films inspired by the fact that hydrogen is the most abundant element in the universe. Each episode explores an unexpected source of hydrogen to be used as a fuel source for the Mirai, including Cow manure, Creek water (Oil Creek was the location of the first oil well in the USA) and Lemonade.
The 4th and final type treatment was based on the Back To The Future move titles. This episode explores trash as a fuel source and featured the cast Michael J. Fox and Christopher Lloyd.
Key Visual map used on the Toyota Mirai website to navigate between the episodes.
