Tellme client testimonial videos
Customer evidence
We felt that all our messages would be best received if they came from the voice of our customers, but since most of our customers had strict policies against vendor endorsement we couldn't get our strongest customer case studies in video form.
Instead, we creatively translated our core set of case studies into three animated videos which illustrated the three pillars of our messaging strategy: Better Customer Experience, Smarter Spending, and Flexibility & Control. We chose a variety of clients to represent from key industries that gain value from IVR services: financial services, healthcare, and retail/restaurant. My involvement entailed briefing the agency on Tellme's unique value proposition, messaging and positioning, and target audiences. I edited the scripts to sound more like the customers they were supposed to represent, provided feedback on character illustrations to ensure our target decision makers would identify with the characters, and participated in the casting of the voice actors to ensure that they sounded credible as a director or VP at a major corporation.
This set of videos were created for the Spring09 Release launch campaign. A similar set were created for the Spring10 Release launch campaign.
Customer evidence
We felt that all our messages would be best received if they came from the voice of our customers, but since most of our customers had strict policies against vendor endorsement we couldn't get our strongest customer case studies in video form.
Instead, we creatively translated our core set of case studies into three animated videos which illustrated the three pillars of our messaging strategy: Better Customer Experience, Smarter Spending, and Flexibility & Control. We chose a variety of clients to represent from key industries that gain value from IVR services: financial services, healthcare, and retail/restaurant. My involvement entailed briefing the agency on Tellme's unique value proposition, messaging and positioning, and target audiences. I edited the scripts to sound more like the customers they were supposed to represent, provided feedback on character illustrations to ensure our target decision makers would identify with the characters, and participated in the casting of the voice actors to ensure that they sounded credible as a director or VP at a major corporation.
This set of videos were created for the Spring09 Release launch campaign. A similar set were created for the Spring10 Release launch campaign.
