“Viagra | Viagra street (Outdoor)”
Viagra is a drug used in the treatment of sexual problems such as impotence and erectile
dysfunction, when occurrence of sexual arousal this medicine helps the blood flow to the
penis and works on the occurrence erection of the penis and
the continuation of the erection.
dysfunction, when occurrence of sexual arousal this medicine helps the blood flow to the
penis and works on the occurrence erection of the penis and
the continuation of the erection.
Problem: must be the work of Advertising Outdoor new and different idea attract people
without the use of sexual images or sexually exciting things.
without the use of sexual images or sexually exciting things.
Solution: the use of ordinary objects that are in the street for the benefit of the
advertising campaign such as lighting poles and fire extinguishers located in
the street and the idea is based on the use of two types of advertising methods
and advertising.
1-Personification
2-Exaggeration
They use the embodiment effect of Viagra on the penis of a man in erection in
lighting poles which is characterized by large size, height and exaggeration here
is in making the size of the lighting poles for the biggest announcement in
size and length to reach the idea of scenes announcement that when using
Viagra will get something special powers.
advertising campaign such as lighting poles and fire extinguishers located in
the street and the idea is based on the use of two types of advertising methods
and advertising.
1-Personification
2-Exaggeration
They use the embodiment effect of Viagra on the penis of a man in erection in
lighting poles which is characterized by large size, height and exaggeration here
is in making the size of the lighting poles for the biggest announcement in
size and length to reach the idea of scenes announcement that when using
Viagra will get something special powers.
It was the blue color of the lighting poles and the color is drug Viagra color.
"El problema era ¿cómo presentar el producto sin referencias sexuales explícitas? A saber, VIAGRA es un medicamento para el tratamiento de la disfunción eréctil. El caso era resolver que hacer para no presentar imágenes sexuales. La solución, buscar objetos cotidianos que se encuentran en la calle y usarlos en beneficio de la marca. Postes de alumbrado y otros objetos fueron utilizados para diferenciar el uso de VIAGRA, claramente comunicando el beneficio, y por supuesto en color azul VIAGRA".
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