A minimalistic design approach
Because there would be enough images in the articles I choose a typographic logo and a minimalistic design. The ink blots demonstrate the content of the slogan and add some individuality to an otherwise pretty sterile site.
I designed the whole page in Illustrator and used a template of the 960 grid system page. Afterwards I could just implement it with the 960 grid system (basic CSS given) and add the things needed by Drupal 7, the CMS I am using.