As a Brand Execution and Print Production Specialist, I produced a wide variety of marketing materials for courses and training programs targeted to adult learners, veterans, career switchers, and corporate clients. I worked with both the Open Enrollment and Contract Training teams within NOVA's Workforce Development Division, providing support for promotions, events, and projects for both internal and external audiences.
Catalog design
I designed a contract training catalog for our corporate clients. This catalog, published in both print and online via NOVA Workforce Development Division's site, is used to promote training programs for contract training clients.
Gift certificate
Used for contract training clients, updated for specific events and promotions. My work for the Business Development team included event and promotion support to help raise awareness about NOVA's Customized Training programs.
Bilingual flyers
To promote Workforce Development Division programs to more than one market segment, I designed promotional pieces that would be available for both English and non-English speakers.
Social media and digital marketing
The images below were used as blog headers and hero images. I created many digital images to accompany my blog posts, to provide greater visibility across social media channels.
And of course, many flyers!
PDF flyers are still a popular method for marketing classes, programs, events, and the like; I placed stock images, often with my own effects and enhancements, to create eye-catching flyers. The pieces below span from courses to general-purpose flyers.
