Alcohol
App & Card
App & Card
Advertiser:
Ministry of Health, Youth and Sports
Brief description:
In the last years, French teenagers’ (and especially girls) alcohol consumption has gone up. To increase teenagers’ awareness of alcohol issues, we need to address them in an original way.
The idea:
A girl who drinks will gain weight. It’s not a risk, it’s a certainty. And as calories are hard to calculate, we compare the amount of calories to the equivalent in junk food, which speaks for itself.
To reach our target, we made “Cart’ Com” cards to be distributed in bars and clubs, and we created a mobile app. Rather than calculate your blood alcohol level, the “In your glass” Calories Calculator allows you to count the number of calories you have been drinking.
Tag line:
Booze is hard to lose
Ministry of Health, Youth and Sports
Brief description:
In the last years, French teenagers’ (and especially girls) alcohol consumption has gone up. To increase teenagers’ awareness of alcohol issues, we need to address them in an original way.
The idea:
A girl who drinks will gain weight. It’s not a risk, it’s a certainty. And as calories are hard to calculate, we compare the amount of calories to the equivalent in junk food, which speaks for itself.
To reach our target, we made “Cart’ Com” cards to be distributed in bars and clubs, and we created a mobile app. Rather than calculate your blood alcohol level, the “In your glass” Calories Calculator allows you to count the number of calories you have been drinking.
Tag line:
Booze is hard to lose
App
Cards
Wanna drink french fries?
When you drink, you can be sick, you can puke, you can hurt, you can be hurt, you can fall into a coma, you can finish in a wheelchair, you can finish in a coffin. But it is not sure.
What is sure however, it's that you’re going to get some pounds!
One glass of vodka contains on average 130 calories, which is the equivalent of a small fries.
Then, three, four or five glasses in the evening, it’s so much fat you’ll have to eliminate.
Booze is hard to loose
What is sure however, it's that you’re going to get some pounds!
One glass of vodka contains on average 130 calories, which is the equivalent of a small fries.
Then, three, four or five glasses in the evening, it’s so much fat you’ll have to eliminate.
Booze is hard to loose
Waiter! 25 sugars please!
Four portions of Margarita! Four!
AD : Ariane Roussel
