The following ads are a part of a spec social media campaign for IKEA. I originally created this in January 2014.
The concept uses the tic-tac-toe format, which the viewer can instantly recognize--thereby implying that IKEA offers a winning combination in the home with its simple and elegant furnishings.
This campaign also aims to increase in-store traffic with the contest, which prompts viewers to visit their local stores, take pictures of their favourite items and tweet the images to @IKEACanada.
Each spec ad focuses on a particular area of the household: kitchen, bathroom and bedroom.
Spec ad for kitchen furnishings:
Spec ad for bathroom furnishings:
Spec ad for bedroom furnishings:
