Kodak Brilliant Science
Product identity and launch campaign
Product identity and launch campaign
Kodak was the undisputed leader in Organic Light Emitting Diode (OLED) technology used to
produce next generation display screens. To encourage more manufacturers to use OLED in their products, Kodak needed a product identity to convey the positioning of the overall product offering.
I created a product identity and launched it with a complete OLED materials campaign centered around "Brilliant Science". We focused our positioning strategy on Kodak's reputation as an R&D powerhouse to bridge the gap from the existing perception of "inventor" to their target perception of "preferred materials supplier".
This identity achieved worldwide recognition for Kodak as as a leading OLED supplier.
produce next generation display screens. To encourage more manufacturers to use OLED in their products, Kodak needed a product identity to convey the positioning of the overall product offering.
I created a product identity and launched it with a complete OLED materials campaign centered around "Brilliant Science". We focused our positioning strategy on Kodak's reputation as an R&D powerhouse to bridge the gap from the existing perception of "inventor" to their target perception of "preferred materials supplier".
This identity achieved worldwide recognition for Kodak as as a leading OLED supplier.
