Patxi's Pizza is a well-loved pizza chain in locations all over the country. They also house a charity organization that gives weekly to the children within their various communities. I designed a logo and branding elements centered on the hyperlocal aspect, children, and delicious pizza––developing a brand that highlights how wonderful, dedicated, and centered within their community Patxi's Pizza's 52 Weeks of Giving really is.
Various applications were explored within this brand applying the Pizza Paddle as a whimsical object, such as trees, houses, and hot air balloons.
The "tree timeline" served as a visual reminder of the weekly on-going engagement of the charity for its community, using colors to denote seasons along with the numbers of the weeks.
The "tree timeline" served as a visual reminder of the weekly on-going engagement of the charity for its community, using colors to denote seasons along with the numbers of the weeks.
The "tree timeline" serves as a visual reminder of the weekly on-going engagement of the charity for its community, using colors to denote seasons along with the numbers of the weeks.
Previous explorations and iterations for their logo:
