Client: CURED
Project: Branding
Agency: Föda Studio

 

The Project Review:
Chef Steve McHugh was opening a restaurant in the jewel of the Pearl Brewery campus, CURED is found in the old Admin building of the iconic San Antonio brewery. Smothered in history, the renovation of the 112 year old building by Jonathan Card and reappropriation of a 131 year old icon in San Antonio.

 

This multi-layered and many faceted project incorporated both the historical elements of the Pearl and the Chef’s personal narrative. An expert in Charcuterie, Salumi and all forms of preserves Steve is also a cancer survivor. As he cures, is cured, and continues to cure the needs to the community with his cooking and charitable work, it was not hard to determine a name and a path forward.

Creative Team:
Creative Director: Jett Butler
Art Director/Lead Designer: Kevin Taylor
Design Team: Dale Wallain, Sheerin Vatankhah
Architect: Jonathan Card, AIA for Urbanist
Photographer: Nick Simonite

 

Articles:
Esquire
USA Today Travel
BP&O
San Antonio Magazine "Best New Restaurants"
Wall Street Journal
Eater National "2014 Chef to Watch"
Bon Appétit "America's Best New Restaurants 2014"