The Indiana University home page. Features a atmospheric video at top, and includes a variety of content types to engage users.
The landing page for the student life section. Utilizes the same atmospheric video type, along with spirited content designed to excite prospective students.
The landing page for our Your Future section. This section aims to tell IU's value story and explain to prospective students how they will benefit from an education here.
The new indiana.edu
Before this redesign, the IU Bloomington site was an outdated mess. So we did the only thing we could—throw everything out and start over.
We started by creating a content strategy. Brainstormed new content types and interaction design features to make it stand out. Nitpicked every last piece, from the structure of the information architecture to the wording on our CTA buttons.
It was worth the work.
It's mobile-friendly (of course). Uses a content-first approch (hooray!). And is already picking up awards (
we took home a silver in the Pride of Case V awards show).
More importantly, the new website has lowered bounce rates, increased pageviews and time on site, and given the university an online presence that we can be proud of.
