A concept shoot depicting independence. It depicts women freeing themselves from the stronghold of society.
The final Moodboard. I have clciked all symbols which depict power, indepednce and strength. Also, the new uprising of women as being independent.
Artwork.
The woman is trapped in patriarchy, the slogan on her reads 'She is somebody's' which depicts her having no identity of herself.
The patriarchal lock breaks as feminism reaches out to her. The slogan now reads 'She is somebody' pointing to a new identity that is her own.
The Final Range
My inspiration for the project was Feminism. We had to choose a brand and align the final ensemble to the style of the brand.
I started with Primary and secondary research which involved surveys of women and some personal interviews too. A moodboard was createdto depcit some key elements found in the research. Women saw strength, femininity, confidence, power and humility as the key elements of being independent. I have depicted the same through my work.
All images in the moodboard are primary data. Van heusen being the brand, the specalisation was workwear.
All images in the moodboard are primary data. Van heusen being the brand, the specalisation was workwear.
