Cooking can either be seen as a must, when providing food for the entire family’s subsistence; or it can be seen as a mood, a pleasurable & relaxing activity, since not primary governed by necessity, but by inspiration.
Idea: we created Mood Food, a mobile app which answered the question “What am I in the mood for today?” The app offered users recipes according to their current mood.
We took a popular online activity – the search for recipes – and gave it an original twist. There were already recipe apps on the market, but none which delivered recipes according to the mood, or inspiration.
