We created symbol and elements of identity for the Ideas and science creations competition. It is the first competition of the Transport technologies center among its employees.

Basic element of the ideas competition’s identity – corporate sign – is three united letters “I”. These letters are the capital letters in the words “ideas, innovations, intelligence”, reflecting main objects of attention of the competition (thought, invention, scientific approach). Outside the letter context the sign – graphical symbol, at the same time steady and dynamic, reminding lightning (illumination, invention, scientific approach), and hand-made marks, ticks on the fields, lines and flourish, usually accompanying birth and description of the idea. 

This graphical theme of different flourish, given by the sign, is developing on the mediums of identity of the competition – T-shirts, badges, pennants, diplomas.

Creative team:

Art Director: Danil Yartcev
Copywriter: Anton Borisov

Designer: Artem Lukichev
Project Manager: Anna Kolodkina