The Challenge
The Lettings Company provides high-class rental properties for discerning residential and student tenants. The business has grown confidently since its formation just over three years ago. Their landmark move to new premises, on a busy high street, has coincided with an acceleration of the businesses marketing requirements. Just Enough Brave has been working with the The Lettings Company to develop the brand and increase the firm’s high street presence.
The Lettings Company provides high-class rental properties for discerning residential and student tenants. The business has grown confidently since its formation just over three years ago. Their landmark move to new premises, on a busy high street, has coincided with an acceleration of the businesses marketing requirements. Just Enough Brave has been working with the The Lettings Company to develop the brand and increase the firm’s high street presence.
The Solution
We have taken the existing identity and added a versatility, missing from it previously. With avatars and different typography stacks now available, the identity is far more versatile in a host of different environments. We have also added more character to the brand with the introduction of illustration and a more vibrant colour palette. We have developed the shop signage, interior decor and car livery. Strong and striking; the brands presence on the high street is confident but welcoming.
We have taken the existing identity and added a versatility, missing from it previously. With avatars and different typography stacks now available, the identity is far more versatile in a host of different environments. We have also added more character to the brand with the introduction of illustration and a more vibrant colour palette. We have developed the shop signage, interior decor and car livery. Strong and striking; the brands presence on the high street is confident but welcoming.
The Results
The Lettings Company have quickly settled into life on the High Street with walk in traffic exceeding expectations. The firm has had to double its employees to keep up with this increased demand and turnover is up 200% on the same period last year. The importance of a professional and welcoming high street presence cannot be underestimated and we’re delighted we’ve been able to contribute to the accelerated success in their new home.
The Lettings Company have quickly settled into life on the High Street with walk in traffic exceeding expectations. The firm has had to double its employees to keep up with this increased demand and turnover is up 200% on the same period last year. The importance of a professional and welcoming high street presence cannot be underestimated and we’re delighted we’ve been able to contribute to the accelerated success in their new home.
