We were tasked to create a TV guide app, showcasing Gravity’s intelligent recommendation system. The system recommends movies and shows, based on previous viewing history, likes, and user behavior.
In our solution we are embracing the simple aesthetic of the new OS, doing away with buttons, and using text and images as the UI. We have started by focusing on the information to present, and have identified the order of importance on each page through high level sketches.
We have carefully crafted each screen with a focus on good typography and appropriate white space. Through in-house user testing we have found that record, schedule and like buttons work well as only icons, so we were able to simplify the UI even further.
We have also designed a landscape view for browsing the TV schedule and movie titles effortlessly. To save users from going back and forth between portrait and landscape, we have created info popup to replicate the portrait functionality.
