Al-Aman Fund is an organization founded by her Majesty Queen Rania Al-Abdullah to equip orphaned youth with the education and craft needed for them to take lead in their lives. 

For Al-Aman Fund’s 10 years anniversary, the brief demanded a creative approach to thank the donors in a viral video, avoiding the usual sob story technique. The idea was to capture the essence of donating or doing good without conscious awareness; to deliver the disconcerting yet remarkable message that the donors have made a colossal difference in the lives of orphans without even knowing. The direction is intended to leave its audiences touched; wanting to do more deeds consciously and full-heartedly. 

**The video is edited using footage filmed guerilla style and compiled to reflect the words of the script. The video is not a finished product.