Dell PowerEdge Server
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The goal was to persuade busy small-business owners to take their data storage seriously,
and upgrade from their current risky approaches (e.g. flash drives and external hard drives) that impede
their chance of success. So we told them straight: by simply upgrading your storage, you're taking a
stand for better business. The placard–like tone (including one shamelessly punny headline) helps communicate
the rallying cry that says, "it's time to get more productive".
The goal was to persuade busy small-business owners to take their data storage seriously,
and upgrade from their current risky approaches (e.g. flash drives and external hard drives) that impede
their chance of success. So we told them straight: by simply upgrading your storage, you're taking a
stand for better business. The placard–like tone (including one shamelessly punny headline) helps communicate
the rallying cry that says, "it's time to get more productive".
