Illegal immigration of ‘Boat People’ is a growing concern for many developing nations such as Sri Lanka. A thirty year civil war, ethnic conflict and high unemployment rates have led to many Sri Lankans making the perilous journey by boat to Australia with hope for a better life. Uneducated on new policies, they fall victim to people smugglers and often lose all their life savings in the process.
We were presented the challenge of raising awareness of this intolerable social issue and help change the mentality of those affected by opening their eyes to the reality of the situation. The money spent on these journeys is money wasted.
The campaign titled ‘Salli Wathure’ asks Sri Lankan people to stop throwing their money into water.
Client: Australian Government
Agency: TBWA\Sri Lanka
Chief Creative Officer: Subhash Pinnapola.
Creative Directors: Mario De Soyza + Lanil Peiris.
Art Director: Shivane Wikramasekera.
Copywriters: Dilan Herath + Chaminda Molligoda.
AV Manager/Executive: Kasun Pathirana + Tharindu Deshapriya.
Client Servicing: Gowrie Indrarathne + Pandula Dassanayake.
Production House: SKY Entertainers (Pvt) Ltd.
