Real Life Never Stops
The brand campaign ‘Real Life Never Stops’ celebrates people’s spirit of persistent optimism during life’s ups and downs, something that has been demonstrated repeatedly in Sri Lanka. The campaign also reflects AIA’s commitment to being genuinely engaged in its customer’s lives and the Group’s unique history of over 90 years in the Asia-Pacific region. The campaign celebrates this human spirit of optimism; that no matter what happens in life, AIA believes in never giving up on what’s important to you.
Client: AIA Insurance
Agency: TBWA\Sri Lanka
Chief Creative Officer: Subhash Pinnapola.
Creative Directors: Mario De Soyza + Shanuki de Alwis + Lanil Peiris.
Art Director: Shivane Wikramasekera.
Copywriter: Shanuki de Alwis.
