GRAND PRIZE WINNING ENTRY
The premise of The Dubai Lynx 7-Day Brief powered by YouTube was simple -- ask the creative community of the Middle East to develop a 30 second ad to raise awareness for the Red Crescent. Participants were asked to create a video for the ‘800 RED’ campaign which asks viewers to support orphaned children in the region.
The premise of The Dubai Lynx 7-Day Brief powered by YouTube was simple -- ask the creative community of the Middle East to develop a 30 second ad to raise awareness for the Red Crescent. Participants were asked to create a video for the ‘800 RED’ campaign which asks viewers to support orphaned children in the region.
The idea is to touch upon the human spirit, and it will urge viewers to aid and assist those less fortunate than themselves.
