While working for the Buenos Aires City Tourism Entity, I was in charge of the development and art direction of the whole 2016 merchandising project. The illustrations were made by different design studios, and with Verónica Bengolea, we were the ones that lead the project and design the brand new merchandising universe. Themed notebooks, fabric bags, blocks, card sized pen drives, tshirts, coasters and caps were just part of the big production we made.