My freshman year final was to design a bar of soap for a certain purpose or user, right down to the packaging and branding.  After determining I wanted to make the most efficient, utility-like soap possible, the form, name, packaging, and branding for the Scrubber soon followed.
Scrubber
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Scrubber

A bar of soap designed, branded, and positioned as a utility with which to become cleaner. March-April 2015.

Published: