MAGASIN LOGO REDESIGN
Magasin is a danish shoppingcenter chain located in Aarhus, Field’s CPH, Kgs. Nytorv CPH, Rødovre and Lyngby. Every shoppingcenter sells products from many of the most well known and exlusive brands, in the world.
I think Magasin’s current logo is outdated, unconsistant and confusing to look at. Therefore I set a goal to make a more modern and appealing logo to Magasin.
The brand identity aims to create a more exclusive feeling of shopping in Magasin.
//Magasin a/s has nothing to do with this redesign, this project is purely personal work. Copyrights: Casper Pedersen
Old logo
New original typeface
Original and unique typeface comparison
Guidelines for perfecting the logo type
Final logo
Examples of outdoor advertising
