LG (an Australian consumer electronics company) required a series of trade press ads to launch their new reseller loyalty program. This program incentivised the sale of LG products with a points-based rewards scheme for IT-product resellers.
I was briefed to explore the inherent benefits of the program, and showcase the lifestyle rewards (from gadgets and electronics to adventure activities like hot air ballooning) available for top resellers of LG products.
I was briefed to explore the inherent benefits of the program, and showcase the lifestyle rewards (from gadgets and electronics to adventure activities like hot air ballooning) available for top resellers of LG products.
I also reimagined LG's exisiting company tagline – 'Life's Good' – and extended it to fit this campaign. Hence the tagline: "Earn more than just a living. Earn Life's Good Rewards."
