DHL Rush: The Idea
A RUSH delivery service in the major cities.
Solution
DHL's very own bicycle messengers in its logistics supply chain, for intra-city deliveries (can be availed through an App).
In simple words, an Uber of Bicycle Messenger services.
DHL Rush: Proposed Branding for Bicycles and Packages
Press Ads: Launch in major cities
PR Stunt: Recruitment Ads on job portals invite people for Five Boro Bike Tour NYC Challenge. The banner ads lead to microsite to register.
Outdoor Ads: New York City
Outdoor Ads: San Francisco
Outdoor Ads: Los Angeles & Chicago
Thank you!
Credits
Art Director: Rushil Nadkarni, Kai Kazuto
Copywriter: Rushil Nadkarni
School: Savannah College of Art & Design
Art Director: Rushil Nadkarni, Kai Kazuto
Copywriter: Rushil Nadkarni
School: Savannah College of Art & Design
