Weather.com supports 18 different platforms and over 350 million web and 70 million mobile visitors each and every month. With that much development in parallel, how do you make sense of the design? This video intro shows a condensed view of what we did to bring the varied and disparate look and feel together to say "It's Amazing Out There".
Sometimes it makes sense to match luggage, but for The Weather Company and its near 400 million monthly users, making changes to a familiar friend was not without its challenges.
The first image shows the 10-day forecast on an Android Device.
Next is the same view, but shown on an iPad.
You can see that the affordances are nearly identical, however note the emphasis on interactive elements being separated into content and navigation more on Android than on iOS.
Next is the splash screen for Android, followed by the splash on iPad.
I'm loving the way that we can integrate more content-directed interaction into the body of the design, as opposed to requiring the user to broaden their focus to navigate, and then zoom back in to consume.
The reduction in cognitive load is measurable, and I think it gives a richer experience if the user stays focused on, and interacting with, the story.
Take a look at the same information displayed on the Samsung Gear watch. Seems huge, has a very clear content hierarchy and while its starting to get cluttered, the interactive elements are minimal.
The rest of these are additional views on Android. Notice the way that navigation becomes a secondary consideration when a user can flow naturally through the weather narrative.
