CVS PHARMACY
Wider aisles, greater product selection and no more long lines—The Feel It D.C. promotion for CVS Pharmacy represented a transformative experience. A multi-million dollar renovation gave Washington D.C. a CVS experience customers could feel, see and touch. Making use of the CVS aisle sign as a consistent creative element, bus shelter and subway signage were created to attract new customers. In addition, street giveaways and polybag mailings with scratch-card savings were distributed. Event teams also sponsored local musical events throughout the D.C. area.
Wider aisles, greater product selection and no more long lines—The Feel It D.C. promotion for CVS Pharmacy represented a transformative experience. A multi-million dollar renovation gave Washington D.C. a CVS experience customers could feel, see and touch. Making use of the CVS aisle sign as a consistent creative element, bus shelter and subway signage were created to attract new customers. In addition, street giveaways and polybag mailings with scratch-card savings were distributed. Event teams also sponsored local musical events throughout the D.C. area.
