We have created a microsite where our target audience can interact with the new first Turkish made smart phone Turkcell T40. Our target audience was using feature phone, our campaign aim was to convert them to smart phone users. Since they never experienced the smart phone environment, they had barriers, we decided to create a microsite where they can experience the phone with their own datas (pictures, sms coming from their own friends etc.), since they connect to our microsite with facebook connect, we took their own assets, and personalized T40 for them to experience. Our viral video was the firestarter, we drived the users to the experience site wth the video