The Movie Network is the main flagship channel within The Astral Media family.   The network programming consisted of big Hollywood blockbusters along with original programming from HBO and Showtime.  When I joined Astral Media we were asked to rebrand this channel and give it a new identity.  I love the process of developing a new brand and I worked on this project as an Art Director along with Creative Director, Heather Senst.  We started the process with market research and initial conceptualization.  We then invited outside design companies to bid on the project and come up with brand solutions, and we also put together an internal design team to work parallel to this process.  I led this project from the conceptualization, through production all the way to final delivery and implementation.

3 Ring Circus was the winning design house to produce these elements under our guidance.   Along with five other new channels that we were branding at the time, this project was a huge undertaking, spanning a few months to complete.  Here are a few samples from The Movie Network branding project.