"Excellence is not an act; it's a habit."
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Gold Style Homes is a high-end homes, property designer and developer; proudly delivering and cater everything within the realm/s of the upper high end bracket of luxury design & developer market. An opportunity existed for an expertise to redesigning their branding image as well as a complete web redesign.
This is a personal aesthetic continuation and expansion of collateral across print,and web based on the real, factual brief to aesthetically include these design extension/s : Stationery Design, and Actual Responsive / Developer Backed Mock Up Web Design Concept. All photography have been replaced with stock preview imagery.
Perfection. Esoteric. Harmony.
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If "Perfection" exists in the realm of pursuit in any of life's paradigm; then it is by closest analogy - is a goal or an objective to reproduce and recreate the essence of what is esoteric in rarity of terms, but hedonistic in quality of terms. Once found as an inspiration; is then continuously explored, and scrutinized until it is felt as natural to its envisioner. A phenomena exists in nature as such; that is both complicated and beautiful at the same time - the elusive existence of the Golden Section.
This truly inspires the way Gold Style Homes are meant to be branded and personified - in such that a mental/psychological state of “Luxury” is in many ways; akin to seeking perfection in every way/s possible. Perhaps a qualitative trait amongst few; that is countlessly and endlessly sought after in the midst of chaos in the everyday life.
Having influenced by the conch, this reinforces the contextual relation of the creative phenomena (as described above) found in nature to imbue the same personalities into the branding of Gold Style Homes - eloquent, ornate yet precise. I believe these three ordinary yet highly relevant personalities are succesfully contained within the logo mark that I’ve created.
Featuring MOO® Sandwich Luxe cards
Similarly featured to my previous Concept Project (Vendigos™ Winery); at triple the thickness and weight of most ordinary cards - Luxe ensures a lasting & tactile impression onto each and every moment of exchange. Pictured above is the model rendition in MAXON® Cinema 4D of the approximate thickness.
For more information on MOO® Sandwich Luxe Cards please visit MOO.COM/AU
Responsive Developer-Backed Website Concept
As featured in my previous project (Kell Process Personal Re-Extension Project); a responsive, developer-backed website design concept returns in a more simplified and unified approach. By opting for an understated, less extravagant layout ensures and promotes the importance of delivering the typographic and photographic content.
