Fruit of the Loom // Logo Reduction for Screen Use
The assignment was to re-design a screen compatible version for a known print-based logo- an alternate version for use in smaller screens and applications. The goal was to identify the core values of the brand and maintain them under the technical requirements for adjustment to screen.
This exercise was given as part of Advanced Typography for Interaction Design class at H.I.T
(Holon Institute of Technology), Visual Communications Department in Israel.
(Holon Institute of Technology), Visual Communications Department in Israel.
Final Result
Logo History
Analysis of history and visual elements
Problems when translated and used on screens
Changing to web safe colors
Illustration reduction
Addressing the logotype: color change, small changes in letters & changing it into a one liner
For Website
Splash Screen for App
