This is the text for the campaign:

 

"You go out with your friends to a club, to a bar for a group outing and soon begin conversations like "Have you ever smoked?", "You'll not get addictive", "I'll stop it whenever I want", "you should try". You want to socialize or do "part of the group," you try it, "pay to see".

 

To get into a cool little group you end up with your life, quarrel with your family, stop your studies and professional career ... is it worth it?

 

Is It worth to deliver all your life, all your dreams and desires for a moment? For a vibe?

 

Is It worth throwing away years of life that passed and that will still go for nothing? Because that is what the drugs does to you: take your whole structure, and transforms you into NOTHING.

 

Only those who have an drug addict relative know how sad is to see someone you love walking to the bottom. It's hard to watch that person you saw grow or grew up together is languishing. That person for whom you felt proud, saw it as a example to be followed becoming a stranger. This is what the drug does to you: throw you in the trash, turns you into someone unrecognizable.
 

In 2013 a Brazil nationwide survey found that at least 28 million people in Brazil have some familiar drug addicted. *

 

The coordinator of the study, Ronaldo Laranjeira, said that "for every addict there are four other people affected."

 

Do not pay to see.
Live, say NO to drugs!

 

ᐅ This text is part of the second phase of Iska Digital selection process as well as the attached picture.
The phone in the picture refers to the Dial-Health SUS (Brazil's public health system).
* (National Survey of Families of Dependent Chemicals (Lenad family), made by the Federal University of São Paulo (Unifesp))."