This was a rebranding project that included a new logo and slogan - "Dethrone Alone." 

I specifically created the logo and slogan to be versatile in several ways. One, the slogan could work alone. Or, it could be added onto when new books were released - thereby creating a mini-campaign. (See the "Make Forever Stick" iPhone case below.) Two, the logo could be slightly altered for merchandise such as iPhone cases, tote bags, and the like. This gave the brand maximum versatility, the ability to create brand reinforcement, and new profit potiential through merchandise. 

 

The slogan also captured the essence of the brand. Cindi's books and speaking ministry center around helping women find a closer relationship with God, but that also helps them improve their relationships with others as well. "Dethrone Alone" captured both of those big, closely-related ideas.

 

The logo of the three crowns represents both Jesus - the King of Kings - as well as community. The colors and typography were specifically chosen to be sleek and modern, and appeal to women of all ages.