I was approached to come up with a spot that featured cats for a hiring management startup. My initial idea was create a clean sleek video that highlighted the site. During a meeting the company's founder mentioned using cats and I was sold.

I wrote three treatments and created one one-minute long script introducing the site. Originally the concept was to be shot with live cats but lacking cats and the resources to film them I created these frames to illustrate the story in a way that feels hand made. The colors on the end boards were used to assign the different areas of the site.

Mr. Fuzz Bottom photo courtesy of www.warrenphotographic.co.uk
Additional cat images from catza.net

 

Tools:

Pen

Paper
Illustrator

After Effects

Meow!