Our First Family Portrait
There are 29,890,900 Facebook users in Philippines, and needless to say, a substantial amount of mothers are mostly online, sharing dear pictures and videos of their babies growing up - especially milestones like the first smiles, the first crawl etc. Being the brand that champions baby's firsts, Pampers created a new app, Pampers FirstBook, on Facebook which allows mothers in Philippines to upload pictures, videos, memos etc and printing a consolidation of memories into an actual baby book for the family.
There are approximately about 2.3 million OFW (Overseas Filippino Workers), and at least half of them are fathers working overseas without their wives and babies. Hence, families these days who are living apart rely heavily on technology to keep close contact but some dads have not even taken a family portrait with their wives and children. Some haven't even met (personally).
Every first is something to be celebrated and shared.
Pampers invited mom and baby to take their first portrait to share with dad working overseas.
But later, we gave the photoshoot an extra personal touch - the dad himself.
Because even better than sharing a photo, is sharing the moment itself.
The moment of taking their first family portrait together. (:
Client: Pampers, P&G
Agency: Saatchi & Saatchi
Creative Director: Paul Copeland
Art Director: Jeanie Lee
Copywriter: Andrea Cid
Baby Alex's story:
Baby Janjan's story:
Baby Jayford's story:
Baby Kate's story:
