Graforia is a design studio that committs not only to make profit, but also to make social contributions that are related to art, design, and any form of creative Industries, and to show the importance of art and design, which is not only to beautify things, but also to create concepts and philosophical interpretation. To arouse this nation's aesthetic sense, and therefore making it a more humanize civilization.
The name "Graforia" is adapted from "grafik" (Indonesian for graphic) and "euforia" (Indonesian for euphoria). The whole idea is to make Indonesia a more fun country or to create euphoric environment by design. The idea is interpreted in most of the corporate identity which use a lot of confetti-like composition with various colours to create a party-like feeling.
the five design principles which are used also in the execution of any design works of this studio, especially to social contributions. Unity implies to the team-working system in the making of any design works. Balance implies to the profit-non profit balance, which means non profit contributions cannot be executed without earlier fund that is raised by the profit effort. Contrast represents the company's ability to change and to do what others incapable of. To make a different, and to be unique and stay functional. Emphasize refers to the company's specific movement in art and design. Rhythm indicates the company's dedication and perseverance in every work.
Pre-production sketches.
Thanks for watching. I hate to disappoint you but, this whole work is an exercise only. I don't own a design studio, I'm just a graphic design student, and actually, I'm just started. This whole idea is in my imagination only. Graphic design has been my greatest passion in my life and this work is my "dream" for the future, and I hope that it can be a powerful motivation for me to keep learning and persevere.
mockups downloaded at: graphicburger.com, medialoot.com
