With the new urbanism project, it's time to give the protagonism to bikes. With Bike Sampa's App, citizens of Sao Paulo can freely uses Itaú bikes for an entire hour.
The ad concept is simple: It's easy to get a free ride with your smartphone and also to improve the quality of traffic in the city.
The ad concept is simple: It's easy to get a free ride with your smartphone and also to improve the quality of traffic in the city.
Project to "Give a hand to the traffic with Bike Sampa.
Modelled with Autodesk Maya, rendering was with KeyShot and Photoshop in the post-production.
